Arsenal fans who moaned about finishing in the top four season after season may well have to eat their words, as the club are of course now looking like finishing outside of the Champions League places.
"Making the UEFA Champions League and UEFA Europa League available for free to everyone in the United Kingdom shows that BT really is serious about making sport much more accessible to the public", said John Petter, CEO BT Consumer.
If you want to talk about big events that could draw more attention to VR technology, the UEFA Champions League football (sorry, sorry, soccer) final sounds like as good an opportunity as any.
The Europa League final has a lot riding on it too with Manchester United aiming to mark Jose Mourinho's debut season in the north-west with a second trophy and Champions League football next season while Ajax look to return to the group stages having last made it that far in 2014/15.
UEFA announced on Wednesday afternoon, meanwhile, that Ceferin had decided European trophies - at both club and global level - will be presented to the winning captains on the pitch from this year.
For the first time the Champions League final will be available over a number of 360 degree streams on both YouTube and the new BT Sport Virtual Reality App. Viewers will be able to switch between a 360° produced programme with commentary and graphics, or select their own camera viewpoint.
The UEFA Champions League final match between Real Madrid and Juventus will be taking place at Cardiff's National Stadium in Wales (UK) on June 3.
He told Sky Sports: "There is only one thing we can do which is to win".
He said: 'We have a hard game, let's not forget this first.
I think Alexis is the most likely to leave for sure if that's the case, but I'm sure he wouldn't be the only one to go out the exit door!
"We got ourselves together and for 70 minutes I thought we were a top team".