Following the guidelines, the online shopping platform delisted over 85,000 sellers and their products that were failing to meet its standards.
Paytm Mall has revamped its seller onboarding process.
Paytm Mall will also enable brands and shopkeepers to set the return, exchange and refund policies for their products being sold on the platform.
"The sellers will undergo strict quality and service audits that will include their registration number, location of the commercial establishment, shop photos and goods and services tax identification number, among other things, to list products on the platform".
Amit Sinha, chief operating officer, Paytm Mall said, "We will work closely with existing sellers and continue onboarding further. These criterion blocks fraudulent merchants from signing up and creating a bad customer experience on the platform", the company said. It will bring their catalogues online, enabling a smoother discovery and buying experience for their products.
Paytm Mall also offered a combination of the Mall and Bazaar concepts to Indian consumers. "Now, only highly reputed and brand authorised retailers can sell on Paytm Mall".
Paytm E-commerce announced the launch of its new Paytm Mall app on Android on February 27, allowing consumers to shop millions of products across varying categories from 1.4 lakh sellers, at the time of its launch. As per a company statement, it will offer complete logistics support to brands and shops through its logistics partners.
Paytm Mall is also looking to scale its partner network by adding 3,000 agents to its existing workforce. The company is looking to venture deeper into Tier II and Tier III cities. The company however claims that this is independent of the implementation of GST.