MSNBC scored another big ratings feat last week, ranking as the most watched cable-network during primetime hours for the first time in the network's 21-year history. According to Nielsen, MSNBC ended the week of July 17-21 as the #1 cable network for all weekday prime, averaging 2.34 million viewers, ahead of FOX News at 2.25 million.
Fox News Channel once again dominated all of basic cable in weekday total day, averaging 1.4 million total viewers, besting MSNBC's 1.12M. Not satisfied with simply being the No. 1 cable news host at 9 p.m., the MSNBC host has now taken to complete and total domination of her time-slot rivals, at least as evidenced by last Friday's ratings. Nonetheless, the fact that MSNBC (and No. 2 Fox News) managed to draw more weeknight viewers than entertainment outlets such as Disney, USA, and HGTV is a sign of just how much President Trump has boosted the cable-news biz.
Rachel Maddow has led MSNBC to the top of cable news, and thanks to the unpopularity of Trump, their viewership can only be expected to grow.
As you can see, the departures of Bill O'Reilly and Megyn Kelly have cost Fox News, a lot of viewers, but the surge in viewership for MSNBC is real, and it is happening across the board. Now, Fox News and CNN are being smashed by MSNBC at night as well.