Disney will debut its own branded streaming service for USA consumers in 2019 and later expand the service worldwide.
Netflix Inc. are in "active discussions" to keep Marvel and Star Wars films on the streaming service after the upcoming split in 2019. It will start putting the movies on a new Disney-branded online service that year.
Earlier this week, when Disney announced plans to launch its own streaming service, CEO Bob Iger said the company had not yet decided how it will handle TV licensing for its Lucasfilm and Marvel titles, and may continue with third-party licensing deals or eventually add them to Disney's forthcoming streaming service.
Netflix chief content officer Ted Sarandos called Disney's launch of a streaming service a "natural evolution" in that the company expected it.
A Disney spokesman did not immediately respond to a request for comment.
Disney's decision to launch its own OTT service in the United States won't affect Disney, Marvel or Star Wars content included in Netflix's catalogues across Latin America and Spain.
Sarandos said he expected Disney's service to be "complementary" to Netflix, which carries other family-friendly programming such as animated movies from "Despicable Me" creator Illumination Entertainment and "Shrek" producer Dreamworks Animation. "That's why we got into the originals business five years ago, anticipating it may be not as easy a conversation with studios and networks", he told Reuters.