Amazon gives teens their own login, but parents retain power

Postado Outubro 12, 2017

Amazon wants to attract teenage shoppers with a new feature that lets them shop without their parents. Teens can also be assigned pre-set spending limits per order as an alternative to having orders reviewed.

When making purchases, teens can even add a note to their parents, such as "I need this book for school".

Parents can approve or reject their teen's purchases. This is a pretty good solution that should satisfy both teens and parents. If the parents subscribe to Amazon Prime, the teens will receive access to Prime-exclusive features like Prime Video and Twitch as well.

Correction: An earlier version of this story incorrectly stated that this service is available only to Amazon Prime members.

It's hard to tell if this will jump-start a lot of teen spending through Amazon; after all, teens have been successfully hectoring their parents to buy them things since long before the internet.

The system works by giving teens their own login and password to use with Amazon., Inc. (NASDAQ:AMZN) today unveiled a new way for teens to shop for the items they want all by themselves - with parents' approval, of course.

The new Amazon accounts are for teens between the ages of 13 and 17. And parents can add their minor children as authorized users of their credit cards or co-sign credit card applications for their college-aged kids, allowing them to spend their money online.

The next step for Amazon would be to make it easier for teens to use this cash, perhaps by configuring a digital allowance parents can dole out to teens' accounts. And from a customer data perspective, Prime Student memberships will open up a world of possibilities in terms of targeted ads, product promotion, and more.