A+E Networks, AMC Networks, Discovery, Scripps Networks and Viacom are on board for a new USA streaming video service featuring live TV, DVR and on-demand services, focused on entertainment, lifestyle and knowledge programming.
Philo, a general entertainment, skinny-bundle service with a track record on college campuses, is launching nationally today with a TV option designed for viewers fed up with bearing the escalating cost of sports rights fees.
At launch, Philo will carry such channels as A&E, AMC, Animal Planet, AXS TV, BBC America, Comedy Central, Discovery Channel, Food Network, GSN, HGTV, HISTORY, Investigation Discovery, IFC, Lifetime, MTV, Nickelodeon, TLC and Travel Channel. Subscribers can pay an extra $4 per month to add nine additional channels.
"Our goal at Philo is to build a television service that people love as much as they love their favorite shows".
Philo is missing many popular channels including channels from Disney, NBCUniversal, and Fox.
The service includes an unlimited 30-day DVR, plus on-demand programming.
At launch, Philo supports web browsers (Chrome, Firefox, Edge, Safari), Roku devices, an iOS app, and Android via Chrome (app coming soon), with more platforms to come. It will also include some independent channels, such as the business news channel Cheddar. Customers can watch on up to three devices at a time.
The strategy is a stark contrast to FuboTV, another streaming service that specifically targets sports consumers, and starts at $40 per month, as well as bundles like Sling TV and YouTube TV, which offer a blend of channels that offer sports, and those that don't.