Bakery firm Greggs has issued an apology after replacing baby Jesus with a sausage roll in a quirky advent calendar which is due to go on sale in Sheffield next week.
Each door on the calendar reveals a token which can be redeemed inside one of Greggs' 1,700 or so outlets in the UK.
The calendar contains a tear-off token behind each door that can be taken into Greggs' shops and exchanged for a different treat every day in December, including the Festive Bake, flavoured lattes, sweet mince pie and (or course) a sausage roll.
In response to complaints a Greggs spokesperson told The Northern Echo: "We're really sorry to have caused any offence, this was never our intention".
On Christmas Eve, customers will receive a present of a £5 gift card - but some lucky ones will find a surprise £25 card that will be hidden in just a few of the calendars.
The new product, bearing the greeting "Merry Greggsmas", has an rsp of £24 - but it was worth between £30 and £60, said Greggs.
The son of God is nowhere to be seen in the manger, instead there is a sausage roll surrounded by three wise men who we hope are called sausage, beans and cheese melt.