Chipotle is literally giving away queso Tuesday

Postado Dezembro 08, 2017

Chipotle lovers rejoice! Next Tuesday, December 12, you will get a chance to try the company's new queso recipe for free.

In a recent tweet, Chipotle announced its intention to give away the new menu item, which had a less than stellar debut.

Chipotle (CMG) has had a hard time getting people excited about its interpretation of queso, the melted cheese dish popularized in Tex-Mex cuisine.

A Chipotle spokesman told CNNMoney that the recipe was altered and created a "creamier" texture to appeal to customers.

The restaurant is trying to regain ground after its first try at queso flopped earlier this month. Mark Crumpacker, the Chief Marketing Officer for Chipotle, noted that about "19 percent of these new and returning customers are trying queso, while numerous others were simply driven in by the advertising".

The popular chain will be giving away free queso to any customer wearing a holiday sweater on December 12.

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