F1 managing director of motorsport Ross Brawn told BBC Radio 5 that Liberty Media is reviewing whether it should get rid of "grid girls". "There's a lot of people that respect the tradition of the grid girls and there's people who feel that it has become a bit dated, so we're addressing that".
The usage of grid girls has been debated as social attitudes have changed, and certain venues have begun to experiment with other alternatives, such as using male models instead of female, as well as children as mascots.
Chief executive officer Chase Carey, who took over from Bernie Ecclestone when American corporation Liberty Media bought the sport early this year, added, "What we need to do is get as many points of view as possible and make a decision right for the future of the sport".
"We're trying to respect all parties", he added.
And talking of Britain - the country in which 8 of the 10 teams are based, including Germany's Mercedes, Austria's Red Bull and not forgetting Haas - from 2019 live F1 coverage won't even be available on free-to-air.
PETER FOX GETTY IMAGES A grid girl poses in front of Kiwi Brendon Hartley during the Formula One Grand Prix of Brazil last month
That's not to say there's anything wrong with a woman who wants to be in a modeling role like this, and, for the sake of discussion, not all grid-girl outfits are objectifying.
Carey said grid girls weren't "up there on top" of his list of things to deal with, and he seems to be on the fence about where to go with things.
Brawn admits some may view this as outdated in today's society, whilst others see it as a tradition, but admitted their use would be reviewed as part of plans to modernise the sport. "Is it something from the past, or is it something distinct that should be part of the future?"
Silverstone boss Stuart Pringle told 5 live's Grid Girls programme he believes it is "outdated", adding: "Lycra can stay in the 1970s and 80s for me, I don't want any of that tarty nonsense".
"I don't think it will be a personal decision for me". We'll update if we hear back.