LG Electronics to showcase the world's biggest 'rollable' TV at CES 2018

Postado Janeiro 13, 2018

The screen of this 65-inch LG OLED TV rolls up into its base. What has changed however is the size. By converging new functions such as sound and touch while expanding the IPS technology to more ultra-large and super-high resolution products, LG Display will continue to lead the premium market.

Starting things off, we have the 2018 Sony OLED lineup, which consists of the replacement to last years A1E.

From introducing three new work robots to portable Bluetooth speakers and its latest artificial intelligence (AI) speaker, LG has plenty of announcements ahead of this year's CES event.

The 66-inch prototype boasts UHD 3840x2160 resolution and will allow consumers to roll it up when not viewing them, allowing for easy removable and easy installation, LG Display said.

IHS noted that during the weeks surrounding Black Friday, LG dropped the price of its entry-level B7 series 55-inch and 65-inch 4K OLED TVs by US$200, pricing its lowest tier 55B7 model at US$1,499.

While the speed of the unrolling wasn't that quick, it actually makes the process feel more dramatic, so I didn't mind the less-than-blistering pace.

2018 is Sony's second time around with OLED, and the just-announced AF8 series pulls back on design a bit to offer something the company says "a little more traditional TV design".

Moving beyond its OLED flagship, we of course have the first of the so-far always dependable new premium HDR LCD Bravia TVs by Sony. While LG's own ThinQ AI technology will be able to handle more basic functions, Google Assistant and Alexa can help expand the functions by letting users control different smart home products, or even ask a simple question or place an order for something through Amazon. The bottom part that accommodates the display when rolled down is also least impressive but can still serve an important objective, that of housing the speakers or other related stuff. LG first showed off the wallpaper model previous year. The foldable TV can be moved around easily and can also be easier to store. That will be added to new LG OLED TVs this year.

This is not the first time that LG has attempted to showcase a "rollable" TV.