However, many who participate in the challenge on video choose to bite into the pods, causing the detergent to explode into their mouths.
It's hard to look upon 2018 as a clean slate full of possibility and the potential for positive change when the first trend to go viral involves consuming... laundry detergent.
What started as a silly internet meme has morphed into the #TidePodChallenge - a dare that challenges people to eat laundry detergent pods.
Millennials around the country are swept up in recording themselves performing a risky new challenge in which they eat washing tablets.
The challenge has gone viral with countless memes, videos and pictures posted on different social media outlets encouraging others to join in.
Even if people aren't really eating Tide Pods on objective, Tide knows that some day, this meme-turned-DIY-recipe of a laundry pod could become somewhat of a PR nightmare should a bunch of tweens decide that, hey, they really want to show how cool they are by seeing who can eat the most Tide Pods.
Known as the "Tide Pod Challenge", the trend involves biting into Tide laundry pods to release the liquid soap or powdered detergent-which can be extremely harmful if ingested.
In recent years, the company even made the pod containers more childproof after reports of children mistaking them for candy and eating them unknowingly.
Once he bites into it, the pod oozes detergent, and he immediately attempts to spit it out.
Procter & Gamble, the maker of Tide products, says that the pods "should not be played with. even if meant as a joke" and that safety is "no laughing matter".