A WEEI radio host was talking about Brady's "Tom vs".
The most recent controversies involved CHRISTIAN FAURIA using a stereotypical "Asian" accent while imitating TOM BRADY's agent DON YEE, an incident that has resulted in some advertiser pull-outs, and ALEX REIMER criticizing BRADY's daughter for her appearance in an online documentary about her father.
"WEEI is in the process of closely reevaluating our policies and procedures in an effort to ensure that our programming is never intolerant or harmful to our listeners and our city". "All live programming wil be suspended from 6:00 a.m. until 6:00 p.m. on Friday to enable WEEI employee participation in this important session".
WEEI's hosts have historically had a loose leash, and have occasionally landed in hot water for vulgar or offensive comments.
WEEI later said it had already given Reimer an indefinite suspension before Brady made his comments. "For me, I don't know why, Don Yee sounds like an Asian guy".
Fauria, a former Patriots tight end who also contributes to Patriots Game Day and Patriots Fifth Quarter on WBZ-TV, was suspended for five days and has since apologized.
At least five advertisers have paused or terminated commercial buys on the station since the incidents, meaning the damage is extends past the public relations realm and into the almighty dollar arena.