The collab will be called Moschino [tv] H&M, and both Scott and Gigi wore clothes from the line during the announcement. According to Vogue, prices will range from $25 to $300.
The collection for H&M will also revive certain archival pieces, from Scott's own collections (like a tiny bag he described as hardly big enough to fit a lighter) as well as from those of the label's founder Franco Moschino (he mentioned one CD print, describing it as "perfect").
Cardi B at the Moschino Coachella party. "My life's work has been to connect with people through fashion, and with this collaboration I'll be able to reach more of my fans than I've ever had the ability to do".
Moschino at Milan Fashion Week Fall/Winter '18/19.
Gigi Hadid, Joan Smalls, and Bella Hadid model Moschino at Milan Fashion Week Fall/Winter '18/19.
According to Scott, however, this is what we can expect from the H&M collaboration: "There's a silver sequined parka dress", Scott told Vogue. "Denim pieces are all twisted into something else".
"MOSCHINO [tv] H&M is the flawless collaboration for fashion right now, mixing together pop, street culture, logos and also glamour", said H&M creative adviser Ann-Sofie Johansson in a statement. "There's a sportswear-with-evening kind of feeling, like a hockey jersey with a train". The (often star-studded) campaigns and launches each year are as tailored by the respective designers as the collections are. Jeremy Scott is amazing-he knows how to have fun with fashion, and to connect with his fans around the world, ' said H&M creative adviser Ann-Sofie Johansson.
For the collaboration, Scott hasn't delved into the Moschino archives, but has designed new collections for women and men, says H&M.