JD Wetherspoon has announced that it is to beat a tactical retreat from all of its social media channels in order to channel its communications directly via an in-house magazine and website.
"If you've been active in contacting us through social media, please continue to feed back at your local pub of via customer services, through our website".
No reason was given for the move in the statement on Twitter, but the company did offer more details to various media outlets citing concerns over the recent data leaking via Facebook, and the "trolling of MPs" as root causes for the closures. He, and the company's pub managers, do not believe that closing the accounts will have any affect on the business "whatsoever", he said.
The chairman reassured its followers that it would "still be as vocal as ever", but would instead use its magazine and website as well as the press for news updates.
"It's becoming increasingly obvious that people spend too much time on Twitter, Instagram and Facebook, and struggle to control the compulsion", Mr Martin added. Its most popular posts have received more than 500,000 views.