Walmart to Roll Out Upscale Lord & Taylor Products Online

Postado Mai 16, 2018

Lord & Taylor products available at Walmart.com will include men's, women's and kids' clothing, as well as shoes, accessories and jewelry. Lord & Taylor merchandise will be labeled "Premium Brands from Lord & Taylor" on the site. Visit MarketWatch.com for more information on this news. "The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response", said Denise Incandela, Head of Fashion, Walmart U.S. eCommerce. "We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands". Orders over $35 will be eligible for free two-day shipping. These items will be available for customers that head over to the flagship online store for the retailer.

With just 48 stores in the Northeast, Lord & Taylor sees the partnership as means to revive sales at the flagging chain by attracting Walmart's more affluent shoppers in areas of the country where there are no Lord & Taylor stores, say industry experts.

Lord & Taylor got a lifeline from Walmart Inc.

"Walmart doesn't seem like a likely choice to make a splash in fashion", said Richard Baum, managing partner of Consumer Growth Partners. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. With fiscal year 2018 revenue of $500.3 billion, Walmart employs approximately 2.3 million associates worldwide.

Lord & Taylor, founded in 1826, is one of America's first department stores.

Lord & Taylor, which is part of the Hudson's Bay Company, which also owns Saks Fifth Avenue, has also been making big moves to survive.