Domino's Pizza fixes streets, fills potholes across America

Postado Junho 12, 2018

The company has repaired potholes in cities across the country, including 40 potholes in Milford, Delaware.

Domino's has already been working with four municipalities to help fix potholes on roads, including Bartonville, Texas, Milford, Delaware, Athens, Georgia, and Burbank, California.

Dominos is no stranger to unusual publicity stunts, but those are usually tied to its vast ecommerce back-end, like its pizza robots or instant order pizza button.

"We don't want to lose any great-tasting pizza to a pothole, ruining a wonderful meal", said Russell Weiner, president of Domino's USA.

According to the press release, "Domino's has already worked alongside four municipalities to help fix roads that directly affect their customers, including Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California".

Domino's Pizza has launched a campaign to repair potholes in towns across the country
Domino's Pizza has launched a campaign to repair potholes in towns across the country

Domino's says it's "is saving pizza, one pothole at a time", with an effort aimed at fixing potholes nominated by customers.

"Have you ever hit a pothole and instantly cringed?" Domino's has created an interactive experience showing what happens when the delivery driver goes over a pot hole, and it's as bad as you would imagine.

Customers can nominate their cities on the Domino's website, reports Yahoo Finance.

To show the damage crummy roads can do to your pie, the website shows in-box footage of pizza getting pretty messed up under a variety of road conditions. On a mild road, it glides right along, while on a moderate road, the toppings are jostled a bit.