They say Liverpool are baffled by claims that the Reds are set to bid for Grealish after holding talks with the Championship club.
"I hope that doesn't happen but we've got to baton down the hatches and wait for it. And it's pretty brutal stuff out there". There's nobody going to feel sorry for Aston Villa because financially we got ourselves in a bit of a pickle. Yes, we've got to be ready.
"Having assumed the role of acting CEO, I have been working closely with the senior management team to improve efficiency and effectiveness". On another day at Wembley (in the play-off final) he could've scored one of the great Wembley goals.
"He's a special talent, a real special talent".
"A more measured approach will enable us to overcome the implications of Financial Fair Play after two years of significant investment in the football department".
Bruce acknowledged the first hurdle to overcome would be Financial Fair Play (FFP).
"Inevitably that is going to be player sales", he said when explaining how Villa would need to raise money. "We have to try and put that into place if we possibly can".
'We might have to take decisions which aren't going to be easy.
Bruce also confirmed he wants to be the man to "ride the storm" with Villa.
"After thinking about it I thought the club is in trouble and if ever it needs me, with my experience to beg steal and borrow, then now is the time", he said.
"We are a big club with a huge fan base - that will never change".
"For the avoidance of doubt, I remain a proud and committed owner of this football club and with that accept and embrace the responsibilities to the fans, players and staff".