Matriarch Kris Jenner, Kim Kardashian West and her five-year-old daughter North West, are part of the luxury label's #MeandMyPeekaboo campaign, which has been released to celebrate the 10-year anniversary of the brand's staple Peekaboo bag.
North posed alonside her family by a pool in LA for the black and white shoot and the pictures are seriously cool.
She also emphasized that this collaboration was a natural fit for Fendi given the close friendship she's maintained with Kardashian's rapper-turned-designer husband, Kanye West, since his days interning for the fashion house in 2009.
"We have chosen to collaborate with family-related members that have been relevant in general, as well as known as a family".
Cloochy and Caroline Foran join us on Girls With Goals this week.
Three generations of the KarJenner family!
Fendi's #MeAndMyPeekaboo campaign centers around family, with previous participants including creative director Silvia Venturini Fendi with daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi, as well as Ewan McGregor's daughters Clara and Esther.
Though North may just be starting school, posing for the camera is already old hat for the mini fashion plate, who at the age of 13 months made her solo modeling debut wearing Chanel in the pages of CR Fashion Book and prior to that appeared in Vogue as an infant in the arms of her famous parents.