Fiat Chrysler Automobiles (FCA) workers have announced that they will strike against the signing of footballer Cristiano Ronaldo for Juventus Football Club, which is supported by Exor, the same investor as the vehicle maker.
For the USB union, the decision means Fiat is missing out on investment.
"It is unacceptable that while the (owners) ask workers of FCA. for huge economic sacrifices for years, the same decide to spend hundreds of millions of euros for the purchase of a player", said the USB Union.
He is the Spanish club's all-time top scorer with 450 goals in all competitions and won two La Liga titles and four Champions League trophies with them.
Both the football club and the carmaker are controlled by the Agnelli family through their holding company. The union added: "The owners should invest in vehicle models that guarantee the future of thousands of people rather than enriching only one", the union said. "His arrival in Italy is very positive because he'll also help with the money we can make for TV rights and other things".
As reported by the BBC, workers at the Fiat Chrysler's Melfi plant in southern Italy are set to strike as a result of the deal.