Ikea's sofas and spoons in demand as first store opens in Hyderabad

Postado Agosto 12, 2018

It has over 7,500 products.

After Hyderabad, IKEA's second store would be in Mumbai next year, followed by Bengaluru and Delhi-NCR.

About 40,000 people visited IKEA's first India store on its opening day here, a company spokesperson told IANS.

Opened with a military band, the store in the southern city of Hyderabad is the first of 25 outlets the Swedish furniture giant hopes to open by 2025 across the country of 1.25 billion people.

"Food is the entry point", said store manager John Achillea.

The restaurant can accommodate almost a thousand people and is one of the biggest restaurants among all IKEA's in-store restaurants worldwide. According to reports, on the first of opening, the worldwide furniture store saw a huge crowd of people visiting the store.

Ikea's boss promised Wednesday to meet the "needs, frustrations and dreams" of local consumers with the Swedish firm's first Indian store, its second attempt to break into a vast but hard market. In the next phase, IKEA would cover Ahmedabad, Surat, Pune, Chennai and Kolkatta. Reports say that the traffic jam was so huge that IKEA employees had to assist the customers and guiding them about the traffic situation. It will exhibit 2 full homes that reflect life at Home in Hyderabad, besides different room sets based on different parts of the home like bedroom, kitchen, children's room and living room. The store and the competitive pricing of some of the items is a delight for those looking to do up their homes, with elegantly designed furniture, home decorations items, colourful accessories and knick knacks inviting shoppers to pick them up and take them home. "We have long term commitment to India", he said. IKEA is a world-class furniture store which offers good-looking furniture at an affordable price.

As the sprawling store has come up in the heart of HITEC City, the majority of the customers were techies from information technology companies.

Ikea, which has stores in 49 countries, has a mixed global range with the local needs and realities. Along with the Swedish classics, Indian customers will find masala boxes, idli pans and colourful textiles.

IKEA has also opened a restaurant which serves "Swe-desi" (Swedish food with Indian touch) cuisine to its customers.