Google's move comes to crack down on the avalanche of websites that hide billing information that's usually supposed to accompany mobile subscription forms. This warning will help unaware users, and the tech giant will offer them with a choice to proceed to the page or go back if they so prefer.
Google is going to release Chrome 71 in the next month (December) and there is a new feature added in it through which your browser will warn you about sites that might try and bill you without your full knowledge or consent.
Google estimates that millions of people monthly come across pages with insufficient mobile subscription information and accidentally sign up for services and plans. Also, the developers are asked to be sure that the billing information is visible on all types of devices.
The warning will also be shown if the site administrator does not clearly explains the fee structure of the service.
What is An Unclear Subscription Page?
Starting from Chrome 71, the browser will display a warning to users, any time a page doesn't follow these guidelines. When Google introduced in-app charges to Google Play in 2011, it started billing customers without password requirements or other methods to obtain account holder authorization, the FTC said. Of course, the internet users can turn the filtering off but a majority of them are likely to leave their settings on default causing Google to flag a huge number of ads and affecting the website's revenue.
Something else to be aware of: There's a growing ecosystem of Android and Windows browsers that are derived from Google Chrome, but there's typically a lag between a fresh version of Chrome and a fresh version of the derived app.