It seems as though these efforts have slowed in recent months, as Gaylonkin's day job as Epic Games' director of publisher has been to help craft the Epic Store. And if they're using Epic Games' Unreal Engine, they can even waive the usual 5% royalty Epic requires them to pay.
Epic is giving all developers on the Epic Games Store an 88 percent share of the revenue.
As far as the free games go, the first one is Subnautica from December 14-27, with Super Meat Boy being the next freebie from December 28 - January 10. Host of The Game Awards, Geoff Keighley stated, "Thursday during don't miss a Fortnite announcement and world premiere from Epic's Donald Mustard". By contrast, Valve asks for 30% of the money paid for games sold via its service.
But while that revenue split might draw more game creators to the store, right now it's extremely small and simplistic.
With Epic Games primarily being a PC and console game developer this new storefront is aimed at Steam on desktop PCs, but it's coming to mobile devices, too. "We think developing 'Hades" in Early Access is key to making it the best game it can be, which is our goal", it said.
Those include Supergiant's new roguelike Hades, Tinybuild's stealth-horror prequel Hello Neighbour: Hide and Seek, A44's action-RPG Ashen, Gunfire Games' hack-and-slash threequel Darksiders III, and Epic's own smash-hit Fortnite.
How Epic manages developer expectations will be a point of concern.
The "much more generous offering" had sparked interest among independent developers, wrote Dustin Bailey on the PCGamesN website.