Cadillac will become the leading electric auto brand at General Motors in an attempt to lure sales away from Tesla while also countering the onslaught of EVs in the pipeline at the German luxury brands. The vehicle platform is the basis for vehicle underpinnings, including the battery system and other structural and mechanical parts.
Answering an analyst's question about the future of hybrids in the company's lineup, Reuss called them a countermeasure to the internal combustion engine and said that resources would be redirected toward fully-electric cars, instead.
A GM spokesman declined to comment. GM has already announced the end of production for the Volt, as well as the plug-in hybrid Cadillac CT6.
Last month, two OH senators asked GM to commit to building all future electric vehicles for US buyers within the country.
Along with the Cadillac, GM is scheduled to launch at least 20 electric cars worldwide by 2023, with a particular focus on China, which is heavily promoting the adoption of the technology. In 2017, however, the company said BEV3 was flexible enough to underpin everything from compact crossovers to a large seven-passenger luxury sports utility vehicle and a large commercial van.
However, there is also a major opportunity for Cadillac here in the United States given the recent strong performance of Tesla. He left GM in April.
After four years of record or near record U.S. sales of about 17 million vehicles, GM said Friday it expects 2019's numbers to be in that range, and that it sees the Chinese market holding up with about 27 million sales.
This week, GM said Cadillac sales in China rose 17.2 percent in 2018, surpassing 200,000 units for the first time.
Last year, General Motors opened a battery factory in China in partnership with local carmaker SAIC Motor Corp.as part of its expansion plans for the Chinese market.
In October, GM urged the Trump administration to back a nationwide program to boost sales of zero emission vehicles like electric cars, even as the government has proposed ending California's ability to require more clean vehicles.