To solidify that statement, the company has put out two new images that show a crossover concept of its first-ever all-electric SUV.
In a shocking turn of events (pun intended), Cadillac revealed the design of its first electric vehicle during Sunday night's preview showing of the new 2020 XT6 crossover SUV, whose formal debut took place Monday at the 2019 North American International Auto Show in Detroit.
GM is vowing to reposition Cadillac as an EV brand. It's part of GM's plan to turn Cadillac into its EV leader in an attempt to lure sales away from Tesla while also countering the onslaught of EVs in the pipeline at the German luxury brands. This will be the first model derived from GM's future EV platform.
"It will represent the height of luxury and innovation while positioning Cadillac as the pinnacle of mobility", explains Cadillac president Steve Carlisle. The company did not share any details, however it said it will announced the same "closer to launch".
The most advanced components within this platform are the drive units and battery cells, both of which are being designed for maximum usability throughout GM vehicle lineups in different countries.
More importantly, the platform promises flexibility: front, rear or all-wheel drive, and varying power outputs dependant on the auto and customer.
Cadillac's electric crossover is expected to be a mid-size model created to take on the Tesla Model X and offer buyers the choice of two or three rows of seats.