IKEA sells world map but forgets to include New Zealand

Postado Fevereiro 11, 2019

The original post was titled "Ikea's map game is not on point", and was posted in a forum on the topic of New Zealand being frequently left off world maps. This week, Ikea issued an apology after selling world map that didn't include New Zealand.

A Reddit user in Washington D.C.

Mighty New Zealand is missing from an Ikea Björksta map and Kiwis are not taking it lying down.

The statement provided to the BBC apologised for the omission, but does not directly apologise to New Zealand, or even mention the country. "We will take the necessary actions and the product is now being phased out from our stores", the statement read.

A few weeks later, the Swedish furniture giant confirmed it will be launching a megastore in Auckland with 7000 products and a restaurant, without offering any details as to where the location will be and when it will be arriving.

This is not the first time Ikea has advertised a misleading world map.

'Wonder if they're going to sell these maps in the new Auckland store, ' one online user wrote.

Last year, NZ Prime Minister Jacinda Ardern and actor/comedian Rhys Darby made a parody video called '#GetNZOnTheMap', pointing out the "conspiracy" of the island nation constantly being left off world maps.

The error comes less than two months after the Swedish retailer announced its plans to expand into New Zealand.

Marketing officer Justin Flitter created a Facebook page called "Bring Ikea to New Zealand" way back in April 2009, which has over 20,000 likes.

Questioning who is behind the plot to remove New Zealand from the map, Darby told Ardern he believes New Zealand has been taken off the map because "Australia want our tourists, England want to get rid of the All Blacks, and the wine industry can't beat our pinot or sav".

There is an entire Reddit thread dedicated to sharing photos of maps without New Zealand.