Amazon on Monday announced its plans to acquire eero, a startup that delivers a mesh home WiFi system. Instead of a single router device, multiple access points are used to blanket an entire home or apartment with a strong Wi-Fi signal. Smart home systems are notoriously complex to set up, and the interplay of devices can put a lot of strain on home WiFi systems.
The Eero acquisition is also a defensive move for Amazon: The best-selling whole home / mesh Wifi router system on Amazon's online store is now being built by Google, one of the company's fiercest competitors. Every customer deserves reliable and secure WiFi in every room.
Completion of this transaction is subject to customary closing conditions.
Eero, was founded in 2014 and is headquartered in San-Francisco.
"By joining the Amazon family, we're excited to learn from and work closely with a team that is defining the future of the home, accelerate our mission, and bring Eero systems to more customers around the globe", said Nick Weaver, Eero's co-founder and CEO. It already makes Echo smart speakers - which dominate the USA market - as well as Fire TV streamers and even an Alexa connected microwave. In April previous year, the e-commerce giant purchased Ring, a maker of video doorbells and other security equipment, for $839 million.
Amazon's smart home focused is centered around the digital brain Alexa, and making it more simple for users.
Amazon, builder of the hit Echo smart speaker line, is behind a growing range of home electronics, from Fire TV streaming sticks to a voice-controlled microwave.