It wasn't long before thousands of people had picked up on the challenge, and posted before and after photos and videos to Instagram, Twitter, Facebook and Reddit, showing themselves cleaning up beaches, parks, schools and streets all around the world.
A new challenge is going viral on social media, and this time it brings some good news for our environment and planet. In his post, Roman said this is a challenge to all "bored teens" to take a photo of an area that needs cleaning and another photo after cleaning it. Past year it was around 50.
We're yet to locate any from the UAE, but, like with plogging (jogging while picking up litter), we're keen to see it catch on here.
The hashtag has been around for years, and in 2015 UCO, a company that makes gear for camping, hiking, and other outdoor activities, even started the #TrashTag Project to inspire people to work together to pick up 10,000 pieces of trash in the wilderness by October 2016. At the recent World Ocean Summit, held in the UAE, efforts to tackle the scourge of plastic pollution was top of the agenda.
Similar to the Ice Bucket Challenge, raised over $100 million for ALS research, the #TrashTag challenge is an example that is not harmful, and can end up doing some good. Then take another photo of it after you've collected the garbage and post both in social media under #trashtag.
At least this one isn't so uncomfortable.