Google Removed 2.3 Billion Bad Ads In 2018

Postado Março 16, 2019

Took down one million bad accounts, twice as many bad advertiser accounts in 2017.

Google is also launching a new policy manager in Google Ads to help advertisers with what it says are common policy mistakes and help them create compliant ads. This resulted in the removing of ads off nearly 28 million pages that violated company policy.

According to Google, it also removed ads from around 1.2m pages for violating policies on "misrepresentative, hateful or other low-quality content" in an effort to fight against fake news and misinformation.

"At Google, we take our responsibility to help create a healthy and sustainable advertising ecosystem that works for everyone, seriously. We, at Google, have been working towards protecting the users, advertisers and publishers by investing significant technological resources", said Scott Spencer, Director of Sustainable Ads, Google, in a statement. Bad actors impact every aspect of the digital ecosystem.

Last year, Google undertook multiple steps to tackle misleading ads on its platform. Google also took more granular action by taking ads off of almost 28 million pages that violated the publisher policies. Google said this included 207,000 ads for ticket resellers, over 531,000 ads for bail bonds and about 58.8 million phishing ads.

Last year, Google focused on taking the bad actors behind these bad ads down instead of going directly after the bad ads themselves.

The tech giant also terminated almost one million bad advertiser accounts, about twice as many it axed in 2017.

In the report, Google details specific industries and niches that require specific new ad policies in 2018. They also added 330 detection classifiers to help Google better detect "badness" at the page level in 2018. It said it verified almost 143,000 election ads in the U.S. The company says it also removed ads from nearly 1.2 million pages past year for misinformation and other low-quality content.

Finally, Google said it had worked closely with the Federal Bureau of Investigation and the cybersecurity firm White Ops to take down 3ve, "one of the largest and most complex global ad fraud operations we've ever seen".